Why Spending $1M on a Sync Is a Good Idea
Marcel A. Wiebenga Marcel A. Wiebenga

Why Spending $1M on a Sync Is a Good Idea

It sounds like madness.

Spending a million dollars on music — for a track that already exists, that you don't own, and that lasts 30 seconds in an ad. Why would any sane marketer do this?

Read More