

Why Spending $1M on a Sync Is a Good Idea
It sounds like madness.
Spending a million dollars on music — for a track that already exists, that you don't own, and that lasts 30 seconds in an ad. Why would any sane marketer do this?
It sounds like madness.
Spending a million dollars on music — for a track that already exists, that you don't own, and that lasts 30 seconds in an ad. Why would any sane marketer do this?